I am an Alternate Ethnic Wear brand with my roots in New Delhi, India.
I was conceptualised in the brains of Richa G Sachar, a fashion dreamer with an admiration for Indian crafts.
After passing out of NIFT, New Delhi and work experience for some of the best names in the industry under her belly, she went on a self exploration journey as a bridal and prom gown designer, learning the new ways.
The love for Indian ethnic intact, she embarked on a journey where she was thinking local and designing global.
Hence, I was born in 2014 with the purpose of giving the rich Indian heritage a global platform.
I am an amalgamation of embroideries and textures paired with interesting silhouettes.
Promoting Sustainable Fashion.